Bala Named Mannatech’s Senior Vice President of Global Sales and Marketing
Mannatech hires direct sales industry veteran with strategic foreign markets experience
Coppell, TX – September 18, 2007 – Mannatech, Incorporated (NASDAQ – MTEX) today announced the hiring of Alfredo Bala, as the company’s senior vice president of global sales and marketing, effective October 1, 2007. Mr. Bala is currently completing a consulting agreement with Mannatech. From 1992 to 2006, Bala served as COO for Britt Worldwide, LLC, one of the largest independent Amway networking marketing organizations. While with Britt Worldwide, Bala led the company’s sales and marketing campaigns, training, motivational seminars, development of business support materials, and technology tools. Bala also was heavily involved in the launch and re-launch of over 40 international markets that propelled international sales volume to more than $500 million. Bala served as manufacturing plant manager for Bose Corporation from 1983 to 1992. Bala is conversant and/or fluent in more than 13 languages.
“We are extremely pleased to announce Al’s addition to our executive management team,” said Terry Persinger, President and CEO of Mannatech. “In addition to more than 20 years of domestic and international experience in network marketing, Al’s proven record includes growing a major direct sales organization to $750 million, reaching more than one million people in 60 countries. We are fortunate to have Al leading Mannatech’s enhanced focus on sales growth and international expansion.”
Bala’s role will be global in scope encompassing the responsibilities of the company’s president of international operations, John Price, who has left the company to pursue other interests.