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Wednesday, June 20, 2007

Consumers believe one thing, but eat another, says report

4/12/2007 - Most Americans are trying - but failing - to achieve a more healthful and balanced diet, according to a new Mintel report, which suggests a discrepancy between what people believe and what they actually eat.

"A desire to eat a healthy diet may exist, but it does not translate fully to behavior modification," writes the report Attitudes to Food: Weight and Diet.

"Significant media attention and public interest in reducing the amount of trans fat in foods, selling healthy food to children in schools, and purchasing organic food, drive attitudes toward food, yet Americans are still eating an unbalanced, calorie-dense diet."

The report, which was published last month, identifies five major factors that are shaping the nation's attitude towards food: an increase in calorie consumption (almost 27 percent since 1970, mostly from added fats and sugars); an aging population (which has specific dietary requirements and taste preferences); the role of families (parents have greater interest in convenient food products and healthy foods); the increased prevalence of disease (leading to altered dietary requirements); and weight control concerns (sparking interest in low-calorie foods and 'low-in' products).

Mannatech Inc. develops nutritional supplements, topical products, and weight-management products. Its products are designed to support cell-to-cell communication, the immune system, the endocrine system, skin, and health, as well as nutritional support during weight loss. Mannatech provides various nutritional supplements for overall health and wellness; wellness management products to support and maintain specific areas of the body; lifestyle solutions to further support specific physiological functions that need additional nutritional support; sports performance nutrition products that provide nutrition to support physical performance and maintain muscle mass; a body system that focuses on various aspects of nutrition and weight management; skin care solutions, which are designed to strengthen the skin's own natural texture, softness, and elasticity, as well as to deliver vital antioxidants to the skin; and children's growth essentials for their overall health and wellness.

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