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Wednesday, May 2, 2007

Unique education strategy

The company Mannatech has a unique strategy in place to get the word out about its products. It uses a network marketing structure based on a foundation of 350,000 associates, including doctors and other healthcare professionals, who act as educators on the benefits of the products, Sam Caster explained.

“What this group wants to see is, where’s the science?” he said. “Then our marketing group helps take the language of science and turns it into the language of consumer goods. There’s very little information out there about when works and why, and that’s where Mannatech steps to the plate.”

A primary objective for Mannatech, Caster said, is to help consumers educated themselves about wellness solutions in light of today’s growing healthcare concerns, such as the obesity epidemic and aging Baby Boomer population.

“At Mannatech our strategy takes a consumer that’s already interested and highly aware, and says, ‘If you’re going to make a decision, don’t you want to make an informed decision?”‘he said. “There is receptiveness to new ideas and new technologies, because I think people realize that whatever we know has not worked. There has to be something missing in the equation because we don’t have that quality of life we’re after.”

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